Identity doesn’t require demolition. It requires direction. Within an existing villa project, this interior redesign was driven by one clear objective: introduce a strong modern Najdi identity to the majlis, dining area, and guest bathroom — without altering ceilings, flooring, door positions, or architectural openings.
In the heart of the city, steps from the Prophet’s Mosque, this hotel draws from the sacred geometry of Ward Al Madinah, the quiet beauty of traditional mashrabiya, and the spiritual presence of the Mosque’s green dome.
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Harmony and elegance define the Al Amareah project, inspired by a boho aesthetic. A carefully curated palette of earthy tones, crisp whites, and warm beiges forms a calm and balanced foundation, enriched by green armchairs that bring life and depth to the space.
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Designed as architectural twins, both structures share a unified material palette and aesthetic, from acoustic cladding to warm travertine flooring, while maintaining their own identities.
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A Lifestyle Experience The interior concept translates the brand’s twisted bow, featured on their signature hat design, into architectural details, guiding the flow from entrance to lounge, multibrand displays, and the in-store coffee bar.
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A custom Venetian-inspired sliding glass door separates the salon from the dining area, where the existing AC ducting and ceiling shapes informed an asymmetric design, creating balance with clever visual framing around the garden view.
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A single-level rest house reimagined to celebrate Saudi Najdi heritage through a contemporary, refined lens. Without altering ceilings or flooring, the project focuses on redefining spatial flow and maximizing every square meter with clarity and intention.
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The rooftop bar is the heart of the project. Designed with Salmani sensibilities, it blends Saudi ornamentation with Mediterranean clarity, creating a centerpiece of texture, form, and identity.
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The design concept was built around the cultural richness of Najdi traditions, with a special focus on the atmosphere of traditional weddings. Patterns, textiles, and handcrafted details were integrated into the interiors, not as decoration, but as narrative elements.
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Identity doesn’t require demolition. It requires direction. Within an existing villa project, this interior redesign was driven by one clear objective: introduce a strong modern Najdi identity.
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The design emphasizes balance through a palette of earthy neutrals and light wood accents, creating an environment that is both refined and calming.
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