The interior concept translates the brand’s twisted bow, featured on their signature hat design, into architectural details, guiding the flow from entrance to lounge, multibrand displays, and the in-store coffee bar. Biophilic ceilings, sculptural displays, and curated art pieces shape a retail space that reflects the comfort and craftsmanship of Sulè’s loungewear.
In the heart of the city, steps from the Prophet’s Mosque, this hotel draws from the sacred geometry of Ward Al Madinah, the quiet beauty of traditional mashrabiya, and the spiritual presence of the Mosque’s green dome.
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A custom Venetian-inspired sliding glass door separates the salon from the dining area, where the existing AC ducting and ceiling shapes informed an asymmetric design, creating balance with clever visual framing around the garden view.
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The design concept was built around the cultural richness of Najdi traditions, with a special focus on the atmosphere of traditional weddings. Patterns, textiles, and handcrafted details were integrated into the interiors, not as decoration, but as narrative elements.
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A Lifestyle Experience The interior concept translates the brand’s twisted bow, featured on their signature hat design, into architectural details, guiding the flow from entrance to lounge, multibrand displays, and the in-store coffee bar.
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Designed as architectural twins, both structures share a unified material palette and aesthetic, from acoustic cladding to warm travertine flooring, while maintaining their own identities.
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The design emphasizes balance through a palette of earthy neutrals and light wood accents, creating an environment that is both refined and calming.
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The rooftop bar is the heart of the project. Designed with Salmani sensibilities, it blends Saudi ornamentation with Mediterranean clarity, creating a centerpiece of texture, form, and identity.
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Harmony and elegance define the Al Amareah project, inspired by a boho aesthetic. A carefully curated palette of earthy tones, crisp whites, and warm beiges forms a calm and balanced foundation, enriched by green armchairs that bring life and depth to the space.
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